WHAT IF MY WEBSITE REQUIREMENTS OR DESIGN IDEAS ARE COMPLEX?? I do excellent, ultra-creative and original website design, but I am by no means any kind of Professional Web Designer or Coder, and I don't claim to be. More importantly, I don't want to be! If you're requirements and ideas surpass my capabilities, I'll outsource it to my own Web Designer/Coder who is creative, honest, smart, talented, and also ridiculously good looking. I will pay him and it will be of no further charge to you, unless your idea is to, like, re-build the Facebook network on your own site. If that's the case, which would icur extra charges, you, me and my web guy (Lucas) would all sit down and develop a plan together.
TELL ME MORE ABOUT VIDEO MARKETING, PLEASE. Video Marketing is, hands down, THE BEST way to drive traffic to your website and get customers in your door. Video Marketing will reach your most ideal customers, exactly when they need you, and establish a relationship with them before you even meet... like, while you're physically asleep in bed and your customers are online Google-ing stuff they need... they see your Video and IN THEIR BRAIN have already determined if they like and trust you. Believe me, they will most of the time, just from your Video. It's part of the science of Marketing and the actual human brain. It's primal and deeply seeded in all of us. We're going to establish those connections for you.
Videos also pop up highest on any Google searches period, so they're automatically going to get you more traffic and more attention online.
Camera shy?? That's ok - most people are at first! I can set up amazing slide-shows and Videos for you, or even shoot them myself if you prefer. It's best if your new potential clients see YOU and connect with YOU, but if you're completely adverse to the idea we can work around it.
You've heard of YouTube, right?? Well there are hundreds of other Video Sharing and Blogging sites you want to be a part of too, and it's a real pain in the ass to do yourself. It also costs monthly fees, from $97-$1500 depending on which company you use. I'm already a member, and have accounts set up that I pay fees for each month to get my own (and my Private Client's) info out and circulating on all those sites. That gets me higher on YouTube, and more traffic period. That means more book sales, more money, more media, more clients... you get the idea.
Do you know that Americans now spend more time online than watching TV, and that more people watch Video Clips than actual shows?? It's easier, more efficient, and part of our human nature. We're a curious and social species, and we absolutely CRAVE knowledge and info... making quick Videos perfect for our psyche.
It's powerful, man. Video Marketing is where it's at!
TELL ME MORE ABOUT MOBILE MARKETING, PLEASE. Moblie Marketing Campaigns should be run in connection with your Local Marketing, Local Google Optimization, and Social Media Campaigns. It's VERY effective, but a lot of work to implement in the beginning... once it's set up AND RUNNING CORRECTLY, it's not very difficult to maintain. I can continue to maintain it, or you'll be able to take over. The important thing is to GET IT, because it really is the future of marketing and allows you to reach your LOCAL customers no matter where they are.
I have an entire presentation to show you, explaining both the importance, impact, and future of Mobile/Local Marketing. You need this, and if you don't know how to do it, you need to
WHAT THE HELL IS A QRC?? Quick Reference Code. They're the new-looking, weird, square bar codes that people can scan with their smartphones, and it'll give them instant access ON THEIR PHONE to you, your business, your website, your products/prices, etc... it's really a big deal and the future of your business, whether it's a brick-and-mortar or online type.
WHO IS THIS FOR?? People just starting out who have very few or no customers/prospects/Social Media fans... people who have clients but have difficulty getting new leads or lots of referrals... people who have stalled out along the way & old lead generation techniques/old marketing strategies aren't working very well anymore... people who want to earn more money, easily, and in the most cost & energy efficient ways... people who want to concentrate on running their business and doing what they love instead of the parts they don't enjoy or aren't good at (Copywrite, for example... I LOVE to write and am most excellent at it... A LOT of people HATE this part of the business and never know what to say, so they end up not connecting with their clients and potential customers on a regular basis)... people who have little or no online presence and have no idea (or want help) to start - they want their business started fast and correctly to get up and running, bringing in more customers and sales $$$ right away, while they learn what to do for themselves.
ARE ALL OF YOUR MARKETING STRATEGIES ONLINE?? No. I love some of the traditional offline marketing techniques, but I just know how rapidly things are changing. A lot of what I'm going to do for you is online. That's because it's faster, more leveraged, more cost-effective, and better for the environment. Do you know about 70-85% of Direct Mail Postcards and Mailers get thrown straight into the garbage?? Aughhh! That makes me want to cry for our trees! I can only hope peeps are AT LEAST tossing them in the recycling bins, like I am.
That's why a lot of what I do is online... not everything, but quite a bit. It's the future. Every single client I work with is different and has different needs/events/promotions, so when I know for sure what your particular situation is I'd be able to break down what I would run online vs. offline to get you the most success.
YOU HAVE A MASTER'S IN BUSINESS DEVELOPMENT AND MARKETING, YET YOU CLAIM IT'S "USELESS" AND TELL PEOPLE TO NOT GO TO COLLEGE! DON'T YOU USE YOUR DEGREE EVERYDAY DOING THIS, AND DON'T PEOPLE HIRE YOU SPECIFICALLY BECAUSE YOU HAVE IT?? I do have my Master's in Biz Dev & Marketing, and YES I DO TELL PEOPLE TO NOT GO TO COLLEGE! All of the strategies and knowledge and tactics I use to make real money and have a ton of success for me and my clients all came from what I learned outside the Lecture Halls. I help people find what they really love and want to do in life because it makes their soul do "The Dougie," and if that requires a college degree I say - GO! Thing is, very very verrrrrryy few careers require it, yet our society is still perpetuating the myth that a college degree is the answer to your problems. It absolutely is not! And if you're 18-22, a college degree really equates to a ton o' fun at parties, tailgates, and the quest for a fake i.d. more than learning anything practical and usefull for a career in adult life.
I don't use much of anything I learned from my classes in what I do now. I use all my experiences, personality, smarts, wit, charm, creativity, hard work, and relationships to succees. I didn't need to pay per credit hour for any of those qualities.
Some people might think of hiring me for my degree initially, but just a few minutes on this website, reading my book, or in contact with me and they'll see who I am, and decide to hire me on everything BUT those degrees I have. Again, it's what I know from the real-world that puts money, abundance, and my awesome career/lifestyle together. The actual degrees prepared me for an office and a 9-5 soul-sucking, stress-inducing disaster of a life disguised as a white-picket fence and "the old-fashioned American Dream," to which I say, suck it!
WHAT IF MY MARKET IS ONLY A LOCAL MARKET?? Well, we'll definitely start there, in your local market. I actually specialize in showing you and creating new ways for you to NOT just be doing business with your local market area. It is 2011, and we are a global society. It's never ever ever ever going to go back to more old-fashioned times of business, and I'll guide you thru this whole transition. I explain who, what, when, why, and how, and I never implement any changes without your consent and agreement. You feel 100% good about what we're doing, and my job is 100% easier and smoother. We've just created a Win-Win Situation, me and you! Good for us!
WHAT IF I'M JUST GETTING STARTED AND HAVE NO REAL CLIENT BASE AT ALL?? That's ok. We all start somewhere, and you can be confident you're starting out right. It'll move very fast, which is a good thing. I've learned a lot over the years, and I'm basically mapping out the short-cut, direct route to making you money (or whatever goal you have). It's not going to be effortless on your part. I'll need your input and clearly defined visions for your business, which we can work out together. I have a tendancy to cut to the chase on sh*t like that. I know what I'm doing here and I'm not going to get way too metaphysical on you. I'm part cheerleader, but too much new wave woo-woo gets to me, too, and I want real results. I think maybe you'll agree with me there?!?!
WHAT IF I DON'T KNOW WHAT I WANT TO DO WITH MY LIFE?? This issue, specifically, is where we're going to start. We don't want you all optimized and synergized in something you're not too sure about or doesn't make your heart f*cking sing the songs of the blue-birds, ya know?!?! I'd suggest to start with my book, or maybe some of the Training Programs I have and begin to really put some time into your OWN life. Not someone else's. Not your parents'. This is where you need to really dig deep and figure out what you want to do, and be brave enough to admit it to yourself. That's a start.
You can really, truly, and honestly be do and have anything you want. It's ok to want what you want. It's ok to do whatever it is you want to do, as long as it's authentic to YOU and not someone else's ideas for you.
If you've explored a little on your own and want some more guidance and feedback (which always will get things worked out about 10,000 times faster!), then maybe have a Private Hourly Phone Consultation with me. We'll talk about anything you want! I'm wicked smart and have the remarkable skill to hone in on the things about people that they can't see in themselves. I then Navigate, Educate, and Develop new environments for their lives. If you're a little lost, confused, or unmotivated... It'd be my honor to move you to a better place.
WHAT IF I'M YOUNG, OR OLD, OR IN THE MIDDLE, OR UNEMPLOYED, OR A BAD-DRESSER. WHAT IF I'M BROKE, CAN'T TYPE, AND GET HEARTBURN FROM SPICY FOOD. WHAT IF I CAN'T MULTI-TASK, CAN'T SWIM, AND AM AFRAID OF SPIDERS. WHAT IF I'M A PROCRASTINATOR AND HATE TO VACUUM UNDER THE COUCH CUSHIONS. OR PERIOD. WHAT IF I HATE TO VACUUM PERIOD. CAN YOU STILL HELP ME?? All are ok, and yes I can! Here's what we're going to do: Figure out what you love. Find what you're good at. Set up a way for you to do it and make money. We're going to determine what you suck at, and find ways to automate it or hire it out. That's probably what you're going to hire me to do for you, saving you untold amounts of time, frustration, energy (which all = money in the long run). You're going to pay my fee and hire me to make your life better, easier and happier. None of those excuses and personal issues matter. You can do this because you're going to be smart about it and hire me as your guide along the way, at least at first. If you want me to stay, I'll stay. <<smile>> (As long as you're a good client for me, too. I reserve the right to fire your ass if you act crazy. I don't do crazy crazy. Crazy fun - yes. Crazy crazy - no.)
WHAT IF I'VE FAILED AT A LOT OF OTHER THINGS IN THE PAST, AND I'M FEELING REALLY NERVOUS ABOUT THIS WHOLE THING?? I totally understand that feeling. I was there, and I can tell you there's light at the end of the tunnel, and that you're definitely meant to succeed! God, or the Universe, or whoever you believe in didn't bring you here to our planet and give you the gift of life to have you continue to fail. I believe there are no accidents in life, and you've been learning all along. Maybe you've found me, this website, my book, Training/Coaching Programs or whatever because I'm the right teacher/coach for you. Maybe I'm not, and you'll move on and find the right one... Either way my answer is the same: You are meant to succeed, and you are going to. Believe that!
WHAT'S GOING TO BE EXPECTED OF ME, AND ARE WE GOING TO SIGN A CONTRACT?? What I'm going to need from you is basic information and to fill out a couple pages of questions I ask everyone to start to get to know them, their business, their ideas, and some of their goals. I also ask about likes/dislikes and examples of marketing materials you have and like (yours or someone else's), and anything you DON'T like (yours or someone else's). If you can define what you like/don't like about them, that helps (but it's not necessary). We're going to need to have a few conversations, but I promise it won't be excessive... I'll respect your time. I'm here to make your life better and easier, not bug the shit out of you over every little detail. Once we're moving on a plan, I'll need any images, logos, and info you want on your website and all Press Releases, flyers, videos, etc... If you DON'T have any of that stuff yet, that's ok. I'll work with you on that and get you some kick-a$$ images for you to approve.
With some of my programs I'll do autoresponder email messages and/or Ezines and Newsletters to go out to all your clients, adding value to their lives and deepening the relationship you have with them (see below for the importance of this). It'll be my responsibility to give you friendly reminders of what I need and when for those, and it'll be your responsibility to get me any new/pertinent information you want included.
better relationships = more money = more choices for you & your family = better life = better attitude about your work = happier clients = more referrals = more money = more confidence = better relationships = repeat
Yes, we are both going to sign a Contract because we're now doing business together. It's no biggie and written in plain language, much like these FAQs. It'll lay out our Timelines, Deadlines, Dates, and Details. I can tell you up front that I'm stunningly organized and easy to work & communicate with. You'll love working with me, actually. We'll probably become friends for life. That's how it's usually been so far with my clients, and I love it.
CAN I JUST HIRE YOU FOR A MONTH OR FOR A 6 WEEK PROJECT?? No. You can find a lot of other people who will do that for you though, so if that's what you're looking for I'm really not the right person for you. Here's my thought process: Success today is built on consistency, relationships, trust, and engaging value. This happens with you and me, and then I make it happen for you and your customers or future customers. It takes some time to develop, and I work closely with my clients to get a deep understanding of their mission, goals, products/service, and most importantly, their unique "voice" which I develop and portray thru all the Marketing and Social Media channels on their behalf. I take this very seriously because it increases effectiveness and satisfaction levels for everyone, and I can't say it'll happen with the kind of results we both want in just one month.... (it could, but it also might not, and that's not effective for me or you.)
I have clients who hire me at all levels, and I keep 11 clients at a time. Because I work with some for 12 months and others for 3 or 6, I can always rotate new clients in from our list and create the impact they want. Of course you can also use my Online Program for less money, learn at your own pace, and implement each item on your own.
WHY 11 CLIENTS?? It's just my thing. 10 was too easy. 12 makes me miss out on too much family time.
ARE YOU ALWAYS GOING TO SWEAR, AND ARE YOU GOING TO BE SO CRAZY WITH MY WEBSITES, PROJECTS, PRESS RELEASES, VIDEOS, ETC?? Ummm, I'm probably always going to swear, so if you're really offended, you should prob find someone else to work with. It's ok. Peace be with you. As for your stuff, I'm going to put a ton of YOUR personality into it, and I'll only be as crazy/humorous/funny as you want me to be. Most of my clients do NOT want me to, ya know, cuss and all that on their sites. Of course, I totally understand! I do it here and in my book to be extra funny, and because it's just who I am & how I talk.
I've said it before and I'll say it again: You are hiring me to make your life, business, dreams better. I'm not going to do anything to take away from you being 110% satisfied, no... thrilled with my work! I'm going to get to know YOUR personality/business enough to highlight the best parts and make them illuminate for all your ideal clients.
HOW DO YOU CHARGE LOWER PRICES AND OFFER ME SO MUCH MORE THAN PR FIRMS AND STUFF?? Because after years of experience, I know what I'm doing, and can do it quickly and effciently. I also don't inflate my prices to pay for employees, rent in high-end areas (like so many PR Firms in Beverly Hills!), and wasted office supplies. I don't have to pay for all this Insurance and stuff, so you don't have to pay me more because of it. I work faster because I'm good at this, and my time is my own. I'm not in cubicle nation, and I don't have to attend quarterly Employee Meetings or Parties filled with forced-fun. I know exactly how to pitch the Media, and exactly what they're looking for. I have the System in place, and I just need to focus my time customizing & personalizing it for you. All these time and money savers for me equates to lower prices I can offer my LIMITED number of clients.
ARE YOU A SCAM ARTIST?? Nope. I know there are some sh*tty people out there, but I'm not one of them. I'm here to help, and worth even way more than the amount I charge. I'm here to actually teach you, show you, or do the work FOR you to make you more successful. My world, and my son's world, is better when there are more successful people in it. Thievery doesn't go very well with that philosophy.
I can't guarantee you're going to be Angelina Jolie or Oprah, but I can guarantee your life is going to be better in some way, and way more fun!, because of me. If you buy my book, you're going to laugh, look at things differently, and be inspired to make some changes in your own life. You'll also have a checklist to follow to make those changes start to happen. If you get involved with my Training Programs you'll learn even more, and implement those changes faster. If you hire my as your Private Biz Development Coach, I'll do all the work for you and teach you after it's already working. If you wear my Amazeballs t-shirt, well, you'll like it. You'll start to feel pretty Amazeballs yourself, and it'll make other people smile too. Plus if you're a bad dresser, a simple Amazeballs t-shirt might be a big step up.
WHAT MAKES YOU DIFFERENT THAN ANYONE ELSE OUT THERE?? Are you serious right now?!?! Uhhhhhh, the list is long, but, ok let's start with the number of cuss words you've already seen on my website, and the amount of times you've laughed out loud. You know why?? Cuz I got personality, sister! I am who I am, and that doesn't jive with everyone out there... that's IMPORTANT! I'm going to teach you the same thing... to be who you are, happily, and express that to the world so you work with your most ideal clients.
People love personality. People love to laugh. People love to feel like they authentically know somebody, and not like they're getting the whole hocus-pocus-nuthin-up-my-sleeve act... If you can give people all that, in your very own way (which I help pin-point!), your client base and revenue will be endless.
ARE YOU A GENIUS?? Yes. And so are you. Our brains are so amazingly capable of gazillions of things, things way beyond some crappy job that makes you miserable or living a mediocre life. Seriously.
YOUR BOYFRIEND IS A LUCKY GUY. Ummm, that's not really a question, but it is a true statement to which I will testify.
ARE YOU REALLY AS CUTE AS THAT PICTURE?? Yes. Next Question. Oh, that's it?!?! Ok, well then just, Yes. Yes I am. And I photoshop out all my wrinkles. True story